Company News

Redken Targets Distressed Strands

New Extreme kit for Holiday 2012.

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By: TOM BRANNA

Editor

Redken packaged its popular Extreme Shampoo and Conditioner in the Extreme Kit ($23). The products target distressed strands and are formulated with Redken’s Fortifying Complex and IPN to strengthen tresses. The hair care brand has also been quite active at Fashion Week this season, as previously reported in Happi. More info: www.redken.com...

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